![]() ![]() Availability: At what customer touchpoints will chatbot tech be most useful.Compatibility: How the content will fit into the conversational technology. ![]() The more strategy you put into the adoption of chatbot technology, the less work (and resources) you’ll have to invest later when your client based expect communication with your brand on their terms.In other words, when creating your content strategy, you need to take into account: This one seems quite obvious, but you would be surprised how many marketers get swept up by the novelty of the technology and neglect the basics. Just imagine, the same chatbot that shares content with visitors on your web pages greets them on their favorite social network or, better yet, their go-to messaging apps like WhatsApp or Facebook Messenger! Chatbots are allowed to enter right into the center of the consumer comfort zone. With the messaging taking over and companies being allowed to participate, chatbots were freed from desktops and apps that nobody downloads anymore. Free support available to anyone who comes across it, not just your existing customers.įree support you hope will persuade those random visitors that you are the one who can help them for real.įurthermore, in recent years we have seen consumers take their communication from social media to messaging platforms and messaging platforms loosening their focus on users and opening doors to businesses.The point? We have all seen bots conquer the world of customer support solving issues one after another, helping agents manage their workloads.Ĭontent, in a way, also exists to help users solve an issue whether the issue is not knowing what will be in this summer where to get the best pizza in Rome what series to watch next which type of care to buy how to negotiate with potential clients or simply entertained in a moment of boredom.In other words, content is just disguised support. ![]()
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